Majority of consumers are confused about “healthy foods”
A vast majority of American consumers remain confused when it comes to healthy food choices, data from the International Food Information Council Foundation (IFIC)’s 2017 Food and Health survey revealed. As part of the survey, the research team examined more than 1,000 American adults aged 18 to 34 years old, who completed an online poll in March.
“Two-thirds of us are overweight or obese. Fifty percent of Americans have either diabetes or prediabetes by age 65 now. That means that whatever we’re doing, it’s really not working. So it’s proof that yes, in fact, people are confused. They’re not making choices that benefit their health, and it’s not because they’re not trying,” outside expert Dr. Roxanne Sukol added.
More results from the Food and Health survey
The research team found that confusion about healthy foods persisted even when the respondents were provided with nutrition information. According to the survey, many respondents considered price, brand name, a short ingredient list, and place of purchase as factors that make for healthy food. The respondents also thought that fresh food products are healthier than their frozen or canned foods. However, the survey showed a more positive light on the participants’ preferred source of information. According to the survey, scientific studies were among the top references for healthy eating among the participants. News articles and headline also ranked among the most trusted information sources for the respondents.
The research team also found that weight loss was ranked as the most ideal health benefit for participants ages 18 to 49 years, while preventing cardiovascular disease has become a priority for middle-aged and older participants. The survey also revealed that three in four respondents prefer foods with non-GMO labels, as these items were perceived as healthier and safer items. In addition, the research team found an increasing number of people avoiding either added sugars or artificial sweeteners.